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Off-page SEO is a set of techniques used to increase the visibility of your website in search engines. It is typically accomplished by building links to your site from external websites.
The two most important factors to consider when trying to achieve off-page SEO are link building and content creation.
Link building can be accomplished by creating quality content that attracts links from other sites through social media, guest posts, and article marketing.
The most important part of off-page SEO is creating content that people want to link to. If you create a great piece of content that gets shared around, it will naturally bring in links from other sites that want to share it.